Amy Stephens’ Weblog

Below is our final logo. We have increased the space between the arrow and ‘mind’ so visually it appears of equal weight with the ‘re’ and the arrow. We have also slightly increased the thickness of the arrow so it has more dominance. This logo will always be featured in the negative format as shown. It will never be shown as a positive out of white. It is intended that the black boundary box be seen as part of the mark and not simply a coloured space for a negative version of the mark.

Also below is the icon which will appear when the re<mind product is plaugged (via USB cable) into a computer.